Summary

I've grown 4 straight tech companies (including my own SEO SaaS) at least 5X year-on-year with digital marketing over the past 9 years. Most recently, I grew $3 billion tech company VIPKID’s supply side by 700% in just 16 months.

Now looking to grow the next company in Sydney in a long-term role. The right fit: a tech-friendly company that wants to achieve dynamic growth using the latest in digital marketing technology.

I enjoy and thrive in leadership roles, having built and led marketing teams between 3 and 10 people in size.

(I write a lot about digital marketing. Some of my viral articles on the topic: on building my SEO SaaS, viral marketing, and how to grow a tech startup.)

Download my resume (.pdf)   Download my resume (.docx)   Marketing stack (skills)

Marketing Stack (Skills)

Professional:

Entrepreneurship
Leadership
Team-building
Management
KPI setting
SaaS
Startups
Business development
Partnerships
Budgets

Outbound Marketing:

Paid social media (B2C - Facebook, Instagram, Messenger, Twitter, Snapchat)
Paid social media (B2B - LinkedIn)
SEM (Google, YouTube, Bing, Yahoo, DSP, Taboola, Outbrain)
Programmatic (Doubleclick, Clickcast)

Inbound Marketing:

SEO
Content marketing
EDM (HubSpot, MailChimp)
CRM (HubSpot)
Viral blogging
Messenger bots (Facebook)

Product Marketing

CRO (Optimizely, Google Optimize)
UX (UserTesting, Hotjar, CrazyEgg, Mouseflow)
User retention (NPS, Referrals)
Product validation (LinkedIn, Clarity, SurveyMonkey)
Web development (PHP, HTML, CSS, Javascript, Python)

Achievements

VIPKID: 700% growth, ranked #1 by Forbes 2018 "Top 100 Remote Work Companies"



VIPKID is a $3 billion tech company. As Digital Marketing Manager, I grew the supply side from 8,000 online teachers to 50,000+ in my time there and built the growth marketing team. This resulted in Forbes ranking the company #1 on its 2018 “Top 100 Remote Work Companies” and was a strategic part of the company’s 2018 $500 million investment round.

  • Scaled VIPKID’s traffic and online teacher number by 670% with paid digital ads and SEO/content marketing (250% growth in organic traffic)
  • Built strategic relationships with top channels and platforms (Facebook, Google, Bing, Indeed) and developed new VIPKID brand
  • Reported to the SVP of Marketing; built and led 10-person digital marketing team and managed 8-figure budget; developed departmental KPIs and marketing calendar
  • Increased mobile conversion rate by 210% through CRO, A/B testing, UX improvements, and improved email marketing
  • Supported hundreds of offline events by integrating Splashthat, Facebook Events, HubSpot CRM, and Pushover to recruit thousands of teaching partners

MultiBank Exchange Group: 150X growth, listing on the Frankfurt Stock Exchange

MultiBank is a forex investment company with $322 million in paid-up capital.



Ptmind: 8X growth, acquired $9 million in VC funding, launched Datadeck



Ptmind is a 200-person startup in Beijing with two main products: Ptengine (CRO tool) and Datadeck (business data visualization tool). As VP of Marketing, I led the product to 8X user growth, allowing us to secure $9 million in VC funding, which allowed me to help them launch Datadeck.

  • Grew user base of Ptengine by 8x in my first year with content marketing, email marketing, and CRO, securing the company $9 million in funding
  • Increased Ptengine signup conversion rate by 57% and implementation rate by 80%
  • Handled product validation and product marketing for initial stages of Datadeck

Frobark Laboratories: 1,000 agency clients acquired, $1 million in sales, built PHP B2B SEO SaaS

Frobark was an SEO software company I built with a Dutch partner.

  • Built a SEO SaaS in PHP and acquired more than 1,000 marketing agency clients
  • Ranked more than 30,000 keywords on Page 1 of Google
  • Story of my life as a digital marketer during this period now being made into a Hollywood film, Unsubscribe, by producer Timur Bekmambetov (Unfriended, Wanted, Abraham Lincoln: Vampire Hunter)


Timeline

  • 2017-04
    -
    Present

    VIPKID

    Digital Marketing Manager

    Grew $3 billion tech company supply side by 700% with digital marketing. Company received $500 million in VC funding.

  • 2016-06
    -
    2017-06

    MultiBank Exchange Group

    International Marketing Manager

    Increased sales 150X with LinkedIn and Facebook ads. Company listed on Frankfurt Stock Exchange

  • 2015-01
    -
    2016-06

    Ptmind

    VP of Marketing

    Grew user base by 8X. Company received $9 million in VC funding. Launched second product, Datadeck.

  • 2010-01
    -
    2015-01

    Frobark Laboratories

    Co-Founder and CEO

    Acquired 1,000 agency clients and reached more than $1 million in sales. Built B2B SEO SaaS in PHP.

Education

  • 2005
    -
    2006

    Beijing Language and Culture University

    Mandarin

    HSK Level 6 (汉语水平考试六级)

  • 2002
    -
    2004

    Tulane University

    B.A. with Honors (Summa cum laude)

    GPA：3.81

    Thesis: "Chinese Civil Society" (2003)

Interests

Sport


Music

  • Singer in Red Hot Chili Peppers cover band Funky Monks
  • Guitarist in ‘90s-style alt-rock band, Bye Bye Kitty (Nominated for Best Cover Band by The Beijinger, 2015)

Contact Jeff

Marrickville, Sydney, NSW

jgdeutsch@gmail.com

+61 0435 934 045