The Head of Growth CEOs hire when the number has to move.

Jeff Deutsch · Head of Growth · Sydney, Australia

I took Superpower from 3k to 250k organic visitors a month and $2m USD a year in SEO revenue, helped grow ContactOut toward 1.4m users with 9x revenue, and ran teacher supply as VIPKid grew to 65,000 teachers. I have held the seat four times and rank first among Australia's Heads of Growth. Your company is next.

Jeff Deutsch is a Sydney-based Head of Growth who has held the role four times, most recently at Superpower (3k to 250k organic visitors a month, about $2m USD a year). He ranks first on the criteria-based list of the best Heads of Growth in Australia, and his essay Confessions of a Google Spammer was shared by Rand Fishkin, Dharmesh Shah and Neil Patel. In October 2026 he spoke at Ascend '26 on how high-growth startups operationalize AI.

After I spoke at Notion's Connected Context workshop, Alex Dam, who leads startups for Notion in APAC, posted: “this is the best Head of Growth in Australia.”

What a Head of Growth does, and where I have done it

The fair test of any Head of Growth is which number they moved, by how much, and over what period. Here is the job, part by part, with my record against each.

Set the strategy, then pick few bets

A 90-day plan with one owner per number and a short list of bets. At Superpower that meant scaling three channels, SEO, paid search and affiliates, in 12 months, on the way from 3k to 250k organic visitors a month.

Own the whole funnel

Acquisition through to revenue, not one channel. At ContactOut I ran go-to-market for five products, from the Chrome extension to the email verifier, over a tenure in which annual revenue grew 9x, on the way to the 1.4m users it has today.

Run experiments, kill the losers

A ranked experiment queue, weekly reviews, and a kill rule for anything that has not moved its metric in two sprints, so the team's hours go to what is working.

Tie spend to revenue

Every engagement starts with one dashboard that ties spend to revenue, agreed with the CEO, so the board sees one number. At Superpower that covered a 7-figure Google Ads budget and SEO worth about $2m USD a year.

Build the team and level it up

At VIPKid I led a team of 13 growth leads as teacher supply grew 700% to 65,000 teachers. At Superpower a team of four did what used to take thirteen. Michael Batko, founder of Hourglass AI: “Jeff is the one who got me properly set up with AI tools.”

Work across product, engineering and sales

Most growth problems sit between teams. At ContactOut each launch ran with product, design, engineering and sales; at VIPKid I worked with product, data, operations and finance to hold acquisition cost while teacher hiring scaled.

Named Head of Growth, in other people's words

Roles

The same titles and dates as Jeff's LinkedIn.

The viral article: Confessions of a Google Spammer

In May 2015 Jeff published Confessions of a Google Spammer on Inbound.org. It reached 271,785 views, was featured by HubSpot co-founder Dharmesh Shah, and drew public comments and shares from the biggest names in search and growth.

VIPKid

At VIPKid, the $4.5 billion online education company, Jeff ran growth for teacher supply as VIPKid grew to 65,000 teachers across North America, with teacher partner supply growing 700% while VIPKid hit the #1 spot on Forbes' remote-work companies ranking in 2018.

ContactOut

As Head of Growth and then VP of Growth at ContactOut, Jeff helped grow the product toward 1.4m users, with "76% of the Fortune 500" using its services and annual revenue up 9x over his tenure.

Superpower

As Head of Growth at Superpower, Jeff took organic traffic from 3k to 250k visitors a month, generating about $2m USD a year in revenue, while managing a 7-figure Google Ads budget and an affiliate program of hundreds of partners. The detail lives in the Growth Wins section; the AI-content indexation evidence is documented with Google Search Console screenshots on his LinkedIn.

Mentoring and Startmate

Jeff coaches and mentors founders across the Australian startup ecosystem, including as a partner mentor in the Startmate Accelerator.

Peer endorsements and listings

Where other people in the industry name Jeff, in their words rather than his.

Speaking

Jeff speaks on SEO, growth and AI search at industry conferences and webinars, in Australia and internationally. In October 2026 he spoke at Ascend '26, the Sydney AI and startup festival, in a workshop at Stone & Chalk run in partnership with Notion. He is on the March 2027 line-up for the Sydney SEO Conference, run by Prosperity Media, listed there as Fractional Head of Growth.

Interviews and video

Want the first-hand version? Tell Jeff your problem, or start with the free AI Search Visibility Audit.

The same record, with every source, lives on thatsheaps.com. Work with Jeff.

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